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Home Entertainment Announcements

Turning Ideas into Impact: Anita Booi’s Journey of Building a Legacy Through Community Empowerment

by Mzukona Mantshontsho
August 29, 2025
in Announcements, Club Sports, Community, Editors Pick, Entertainment, Events, Featured, Health, Local Business, Local Heros, Municpality, National, News, People, Politics, Provincial, Schools, Schools Sports, Special Reports, Sports, Sports, Spotlight, Style
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Turning Ideas into Impact: Anita Booi’s Journey of Building a Legacy Through Community Empowerment
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By Anita Booi

Matmichmel Innovation Hub is in the business of building solutions that matter. We exist to bridge the gap between potential and opportunity — especially in communities that are underserved, overlooked, and underestimated.

Matmichmel was born out of both necessity and conviction. As someone deeply committed to community transformation, I saw a gap between access to opportunity and preparedness. I wanted to bridge that gap – not with charity, but with capacity-building.

It began with offering appointment setting and lead generation services in the financial sector and evolved into a multi-division enterprise that now includes education and skills development, infrastructure services, and support for financial advisors globally.

At its core, Matmichmel is about unlocking potential – especially among youth. Matmichmel Innovation Hub isn’t just a company — it’s a movement. It’s a space where dreams are nurtured, and tools are given to help people rise.

From appointment setting for financial advisors, to accredited education, digital skills training, and community upliftment — we’re constantly evolving to meet the needs of the moment. Whether we’re working on a global investment strategy or setting up CCTV for a local school, one question always drives us:

“How can we make lives better with what we have?”

I grew up in a home where education was everything. That foundation shaped my life. I went on to earn a Bachelor’s Degree in Social Work and later a Bachelor of Education in English Language and Literacy. I also hold a GCSE Cambridge qualification and have long worked in the field of special needs education.

Over the years, I’ve worn many hats: Educator, Caregiver, Entrepreneur, Director, and Mentor. All of these roles gave me the depth and insight to start something meaningful. That “something” became Matmichmel Innovation Hub — born from both community-based training and corporate experience, and driven by a deep desire to do impactful, sustainable work.

What My Role Means?

Leadership, to me, is service. It’s about listening, uplifting, mentoring, and creating platforms where others can thrive. I don’t believe in being the loudest in the room — I believe in opening doors wide enough for others to walk through. It’s deeply personal and purposeful. I’m not just running a business – I’m building platforms for others to thrive. Whether it’s connecting financial advisors with high-net-worth individuals, helping youth become financially literate, or training individuals in practical trades, my role is about making real impact.

What l Lean on for Leadership?

Faith is my anchor. Community is my compass. And Integrity is my currency. You also need vision, discipline, and a strong, values-aligned team. I don’t do this work alone — I’m backed by people who share the same heart for change. Strong networks of collaborators. Tech tools and AI. Continuous learning and adaptability.

Our Growth, Our Vision?

Matmichmel Innovation Hub has grown into a multi division enterprise spanning financial services, education, tech solutions, youth development, and international business expansion. Our focus remains rooted in impact – delivering training programs that equip young people with digital literacy, financial education, and access to global investment opportunities.

We’re also deepening our reach internationally, especially through visa investment advisory and community upliftment partnerships. It’s been over five years of transformation, and truly – the best is still ahead.

What’s next?

We’re taking Matmichmel to the UK, offering visa-linked investment pathways and rolling out AI-powered digital training tools for learners, entrepreneurs, and communities. Growth is happening – but it’s intentional growth, with purpose at the heart of every move we make.

Word of Advice to the Youth — Especially Young Women?

Start with what’s in your hands. Don’t wait for the stars to align — they won’t. If you’re a young woman with a dream, know this: your voice matters. Your ideas are valid. And even the smallest step can change your future. Just begin.

This August, during Women’s Month, let’s remind ourselves that leadership isn’t about titles – it’s about service, vision, and courage. Financial literacy is one of the greatest tools we can equip the next generation with. Youth must understand how money works, how to save, how to invest, and how to lead responsibly.

Hard-Won Lessons from the COVID-19 Pandemic?

COVID-19 tested us all. But it also taught us to be agile. Small businesses must be adaptable — online and offline. Build with flexibility. Diversify your services. Create an emergency fund. Keep learning. Because the world doesn’t wait.

Legacy l Hope to Leave?

I want to be remembered as someone who sparked change. Someone who empowered women, youth, and people who are often ignored. I hope Matmichmel Innovation Hub continues to be a beacon — long after I’m gone.

Community Impact in Real Terms?

We’ve helped over 300 young people gain access to job opportunities through training and mentorship. We’ve created appointment pipelines for financial professionals and provided safety and tech installations for local schools.

Our education division offers tutoring, caregiving training, and entrepreneurial upskilling in underserved areas. At Matmichmel Innovation Hub, we always prioritize impact over profit.

Highs and Lows on My Journey?

Highs:

• Seeing my mentees grow into leaders

• Expanding across Africa and into international markets

• Being recognized for the impact we make

Lows:

• Facing delays in funding or red tape

• Navigating burnout as a woman leader

But every setback has been a setup for greater impact.

What do I do outside of work?

I love writing, mentoring, and spending time in reflective spaces. You can follow our work on our website, social platforms, or connect through our business directory. We also publish educational content aligned with national curricula.

About Matmichmel Innovation Hub

Matmichmel Innovation Hub (Pty) Ltd is a dynamic, multi-sectoral solutions company based in South Africa, with a growing footprint in the UK. We specialize in:

• Appointment-Setting for Financial Professionals

• Accredited Educational Training

• Youth and Entrepreneurial Development

• Tech Installations and Digital Support

• Drafting of all types of Business Plans

We are guided by purpose, powered by people, and passionate about changing lives through innovation.

Follow and Connect:

Website: www.mmminnovationhub.co.za

Email: info@mmminnovationhub.co.za

LinkedIn: Matmichmel Innovation Hub

Telephone: +27 11 431 0576

Cellphone: +27 79 796 9117 or +27 61 836 8862.

Mzukona Mantshontsho

Mzukona Mantshontsho

Yo School Magazine, founded to empower schools, helps learners research, write, and publish newsletters, bulletins, and maintain websites. With a mission to promote dialogue on issues affecting young people, the organisation encourages learners to celebrate excellence, embrace growth, and strive for greatness. Yo School Magazine aims to foster better individuals and future South African leaders through positive and productive behaviour.

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Nyakaza Media Solutions, founded to empower schools, helps learners research, write, and publish newsletters, bulletins, and maintain websites. With a mission to promote dialogue on issues affecting young people, the organisation encourages learners to celebrate excellence, embrace growth, and strive for greatness. Nyakaza Media Solutions aims to foster better individuals and future South African leaders through positive and productive behaviour.

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