Tetra Pak, alongside Woodlands Dairy and Petco, collaborated on the successful ‘Choose to Recycle’ schools’ competition, aimed at promoting the recycling of liquid board packaging (LBP). The campaign included a roadshow across 22 selected schools in the Eastern Cape, running from July to November 2023.
Learners were educated on environmental responsibility and the importance of recycling LBP cartons.
Each school received branded recycling bins, and used cartons were collected and recycled through a reverse vending machine, with progress tracked via an app.
Winners in each area received prizes to support their schools, with a total of 270,000 packs (9.5 tonnes) recycled and 19,520 learners participating in the competition – By Petco!