By Mzukona Mantshontsho
The Organic and Natural Products Expo Africa returned to Johannesburg last September, showcasing sustainable brands, township entrepreneurs, and global buyers at Sandton Convention Centre.
Following the Expo, we spoke to Deenash Pillay – Head of Small Business Segments for Business and Commercial Banking at Standard Bank.
South Africa’s organic sector offers strong economic potential for entrepreneurs and SMEs. As more consumers shift towards healthier and environmentally friendly lifestyles, the demand for organic food, skincare and household products is growing. This creates opportunities for small businesses across the value chain from organic farming and processing to packaging, distribution and retail.
With the right market access, certification and digital tools, entrepreneurs can tap into both local and export markets. The sector also supports inclusive growth by encouraging local sourcing, sustainable farming practices and job creation in rural areas. Overall, the organic industry presents a promising space for innovation, investment and long-term business growth.
At Standard Bank, we see this sector as an important driver of sustainable economic development. By supporting entrepreneurs through funding solutions, business banking tools and market linkages, we aim to help SMEs build competitive and environmentally responsible businesses that contribute to South Africa’s growth story.
How are local businesses are successfully tapping into international export markets?
Many local businesses are tapping into international export markets by focusing on quality, sustainability and strong branding. South African products, especially in the organic and natural sector are gaining global recognition for their authenticity and ethical production. Businesses that meet international standards and certifications are finding it easier to access markets. Technology is also playing a big role i.e. Digital platforms, e-commerce and social media help small businesses connect directly with international buyers and promote their products globally. Partnerships with export councils, trade shows and financial institutions like Standard Bank are helping SMEs navigate logistics, compliance and funding making it possible for them to compete on an international scale.
Standard Bank has a wide footprint across the African continent and a strategic partnership with China, which opens export opportunities for Small Medium Enterprises. Standard Bank Partnered with regional agencies to support clients in the beauty and cosmetic industry, assisting them in participating in the China-Africa Economic Trade Expo and China International Import Expo, which are important platforms for African businesses to present their goods to the Chinese. We also assisted with networking and relationship building through our Matchmaking events.
The unique financing considerations for businesses in this specialised sector?
Businesses in the organic and natural products sector often have unique financing needs because of the specialised nature of their operations. Many require upfront investment for certification, sustainable farming methods, eco-friendly packaging and research to meet international standards. Cash flow management is also key, as organic production cycles can be longer and returns may take time to realise.
Access to tailored funding solutions such as working capital, asset finance and trade finance can help businesses manage these challenges while scaling sustainably. Investors and financial institutions are also placing greater focus on green and impact financing, which supports environmentally responsible businesses. At Standard Bank, we recognise these unique needs and provide funding solutions designed to support sustainability focused entrepreneurs. Through dedicated SME support, digital tools and advisory services, we help businesses in this sector grow responsibly while contributing to South Africa’s green economy.
