By Kate Lambon
I entered the world of advertising because I enjoy writing. I saw advertising as a field where I could apply my creative aptitude in lots of different ways and learn about new things.
In my world, it’s never the same day twice.
One moment I will be working on a radio commercial for high-fashion sneakers, and the next I’m working on a campaign for a bank. So, there is a lot of variety in what I am doing and what I am learning about. Working in my field has also provided me the opportunity to travel.
My production schedules have taken me to New York, Berlin, London, Lagos and most other major cities in the world. My career choice has also provided me a very comfortable standard of living. I am good at what I do and earn a nice income on account of it.
I take pride in my work. Working in advertising is not about making up lies in order to get someone to buy a product or service. It’s about empowering consumers to make thoughtful, intelligent purchasing decisions.
Of course, in order to do that, you first must get their attention, and that’s where the challenge of being a creative person comes in. And it is because of THAT challenge that I most love my job.
Kate Lambon is Business Unit Director at DDB Advertising Agency…visit www.ddb.co.za.
