By Kate Lambon
I entered the world of advertising because I enjoy writing. I saw advertising as a field where I could apply my creative aptitude in lots of different ways and learn about new things.
In my world, it’s never the same day twice.
One moment I will be working on a radio commercial for high-fashion sneakers, and the next I’m working on a campaign for a bank. So, there is a lot of variety in what I am doing and what I am learning about. Working in my field has also provided me the opportunity to travel.
My production schedules have taken me to New York, Berlin, London, Lagos and most other major cities in the world. My career choice has also provided me a very comfortable standard of living. I am good at what I do and earn a nice income on account of it.
I take pride in my work. Working in advertising is not about making up lies in order to get someone to buy a product or service. It’s about empowering consumers to make thoughtful, intelligent purchasing decisions.
Of course, in order to do that, you first must get their attention, and that’s where the challenge of being a creative person comes in. And it is because of THAT challenge that I most love my job.
Kate Lambon is Business Unit Director at DDB Advertising Agency…visit www.ddb.co.za.
Mzukona Mantshontsho is the founder of Nyakaza Media Solutions. Nyakaza Media Solutions is an organisation that was established to help community organisations, business entities, and schools to research, write, document, report, analyse, edit, publish newsletters or bulletins in hard-copy, on-line and maintain websites with the relevant content as per the editorial policy of that organisation, school or entity.
Nyakaza Media Solutions has a vision to promote and bring dialogue to communities, businesses and schools about issues that affect them.
Nyakaza Media Solutions is on a mission to develop and encourage communities, businesses and learners to celebrate the good, applaud excellence, welcome growth, strive to be better individuals, businesses and communities, want more knowledge, discourage bad and counter-productive behaviour as well as communities, businesses and learners that want to be great SOUTH AFRICANS.
Nyakaza Media Solutions is making use of Yo School Magazine as a platform that learners in all schools to make use of to write their stories.