By Mzukona Mantshontsho
Early detection of cancer, HIV and gender-based violence (GBV) can save women’s lives.
The Pink Drive, a non-profit organisation (NPO) that provides early detection and intervention services for people across South Africa who have breast, cervical, prostate and testicular cancer. It conducts screening and education to spread the message that early detection saves lives.
Since its inception, the organisation has conducted over 18 000 free mammogram screening, over 11 000 free prostate-specific antigens (PSA), saving over 200 000 lives in the process. These services were rendered mainly in rural areas and disadvantaged communities throughout South Africa.
It is important to prevent, early detection and intervention of cancer, HIV and GBV as well as the interconnection between the three as they affect women worldwide.
Women are most affected by the triple challenge of cancer, HIV and GBV and this year, we decided to focus on this. Every woman’s life saved means precious extra years that children can spend with their parents or caregivers, with friends and family.
We need an integrated approach that holistically addresses these challenges because prevention and early diagnosis is crucial to survival. We can save thousands of lives if women experiencing gender-based violence get early intervention services, and if women infected with HIV get early diagnosis.
Pink Drive Founder and CEO Noelene Kotschan appealed to funders to contribute to the cause. “We’ve set up to prove that it doesn’t matter what your background is or where you live. You are entitled to basic health care and education. One [Pink Drive] truck does 20 public sector hospitals [visits] in one month without any funding from government,” Kotschan said.